International Marketing
Overview
- Nature, scope, challenge, and functions of international marketing
- International trade – the environment, the players, and the dynamics
- International market assessment, analysis, and marketing research
- Legal, economic, cultural, financial, and political environment of international marketing
- Decisions, analysis, and investment strategies for entering international markets
- The various entry models for international marketing
- Developing and adapting products for international markets
- Emerging markets, world market regions, and market agreements
- International communications
- Promotion considerations and strategies
- Business customs and environments
- Export and global pricing strategies
- Distribution strategies and logistics for the international marketplace
- Marketing of services globally
- E-commerce, digital marketing, and new technologies
- Dealing with international customers, partners, regulators, and governments
A variety of pedagogical methods will be used in this course. They will include: lectures, group and class discussions, case discussions and presentations, guest speakers, web analysis and audio-visuals.
Evaluation will be carried out in accordance with the ÌÇÐÄvlog´«Ã½Evaluation Policy.
Major Term Project | 20-30% |
Assignments | 15-30% |
Class Participation | 5-10% |
Midterm Examination | 15-20% |
Final Examination | 15-25% |
Total | 100% |
Students must achieve at least 50% on the combined non-group components in order to obtain credit for the course, with the 50% calculated on a weighted average basis.
Students must complete all projects, assignments and write all examinations in order to be eligible for a passing grade in the course.
Instructors may use a student’s record of attendance and/or level of active participation in the course as part of the student’s graded performance. Where this occurs, expectations and grade calculations regarding class attendance and participation will be clearly defined in the Instructor Course Outline
At the end of this course, students will be able to:
- develop a general overview and understanding of international marketing;
- analyze the marketing environment unique to various key nations;
- illustrate marketing techniques and strategies necessary to compete in the global market place;
- compare and contrast the global marketing strategies of multi-national enterprises with typical strategies of small-to medium-sized businesses;
- analyze and apply global issues and concepts relevant to all international marketers;
- identify and analyze the key cultural and environmental characteristics of any nation or global region and;
- develop an international marketing management strategy from a global perspective.
Textbooks and Materials to be Purchased by Students:
Baack, Czarnecka & Baack; International Marketing, Sage Publications, Inc. latest edition
(and/or other textbook(s) and/or other material approved by the department)
Requisites
Course Guidelines
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
Course Transfers
These are for current course guidelines only. For a full list of archived courses please see
Institution | Transfer details for MARK 3300 |
---|---|
Alexander College (ALEX) | ALEX COMM 2XX (3) |
Athabasca University (AU) | AU MKTG 3XX (3) |
Camosun College (CAMO) | CAMO BUS 360 (3) |
Capilano University (CAPU) | CAPU IBUS 357 (3) |
Kwantlen Polytechnic University (KPU) | KPU MRKT 2455 (3) |
Langara College (LANG) | LANG INTB 2XXX (3) |
Simon Fraser University (SFU) | SFU BUS 2XX (3) |
Thompson Rivers University (TRU) | TRU MKTG 4470 (3) |
Thompson Rivers University (TRU) | TRU BBUS 2XXX (3) |
Trinity Western University (TWU) | No credit |
University of British Columbia - Okanagan (UBCO) | No credit |
University of British Columbia - Vancouver (UBCV) | UBCV COMM_V 3rd (3) |
University of Northern BC (UNBC) | UNBC COMM 2XX (3) |
University of the Fraser Valley (UFV) | UFV BUS 421 (3) |
University of Victoria (UVIC) | UVIC IB 301 (1.5) |
Vancouver Island University (VIU) | VIU MARK 368 (3) |
Course Offerings
Summer 2025
CRN | Days | Instructor | Status | More details |
---|---|---|---|---|
CRN
23008
|
Wed | Instructor last name
TBA
Instructor first name
(Faculty)
|
Course status
Open
|
CRN | Days | Instructor | Status | More details |
---|---|---|---|---|
CRN
23261
|
Wed | Instructor last name
TBA
Instructor first name
(Faculty)
|
Course status
Open
|
CRN | Days | Instructor | Status | More details |
---|---|---|---|---|
CRN
23826
|
Wed | Instructor last name
Singh
Instructor first name
Daman
|
Course status
Open
|